When it comes to your business, you have a lot to worry about. From sales and product production to customer service and day-to-day routines and deliveries, your mind is constantly on your pride and joy.
However, one of the most important yet often neglected elements of any business is SEO. SEO, or search engine optimization, is ultimately the intricate process of increasing your visibility to your desired audience on search engines like Google.
SEO is what makes you stand out from your competition in Google and other search engines’ search results. The higher your ranking, the higher likelihood your desired clients will see you, and the higher your conversion rate will be.
But why does this matter, even if you are solely an in-person business? Simply put: people are constantly on the internet. Whether they be on their phones, their tablets, their laptops, desktops, smartwatches, whatever– they are scrolling through their social media feeds, Google search results, and various other locations on the internet.
Since people are so constantly connected, as is your audience. So, when they are searching for products and/or services you supply, you want them to land on your website before anybody else’s.
The problem with SEO, however, is that it isn’t a process that is easy to manage, nor is it something that you can just set up and walk away from. SEO is a practice, a long-term procedure that you need to maintain day in and day out. And, for those who aren’t seasoned with it, know how it works, or are simply too busy, you could even damage your SEO instead of improving it if you take it under your wing.
That is where professional eCommerce SEO services come in. Those who offer such services, like Genius eCommerce, can provide you with actual SEO results designed for your particular eCommerce abusiness and peace of mind so you have more time dedicated to your business (and more impactful results!).
Here are just four common eCommerce SEO services that you should really consider utilizing to grow your business.
1.SEO Site Audit
Don’t panic because you see the word “audit” in this service’s title! A good agency will simply test your website for various errors (broken links, etc.) along with any other important SEO statistics, such as current traffic rates, conversion rates, and much more. This will give them– and you– a better understanding of what and how to improve.
2.Social Media Marketing
Your future clients are undoubtedly on social media often, including Facebook, Instagram, TikTok, Twitter, and so on. That is why social media marketing campaigns, when done right, are so important. The most appropriate advertisements effectively reach the right people via their social media preferences. That’s why social media marketing is so vital and beneficial: reaching your desired clients when they need to be reached– and where.
Another powerful tool within the eCommerce SEO wheelhouse is email marketing. You can update your current subscribers/clients about exciting new rollouts, events, and deals. You can effectively build relationships with your clients, both old and new, when email marketing is done right.
SEO relies heavily on the ability to efficiently answer the questions that users place into the search bar on Google or other search engines. That is where keyword research comes in. It allows one to find the right keywords in terms of search popularity, clicks, and so much more.
All of these eCommerce SEO services are for naught, however, if you don’t choose the best of the best to help your business bloom. That is where Genius eCommerce comes into play. They are a professional, knowledgeable, and established eCommerce SEO company set on bringing your business the success it deserves. Give them a call today to get started at 888-982-8269!