Check out 4 uncommon creative, simple, and cheap ideas for yourself to produce rich materials and generate more leads for your business1- Lists with animated GIFs
You can assemble a list of about a topic and illustrate it with animated GIFs.
When to use: To have a closer and more relaxed communication with the public, especially teenagers and millennials.
Examples:
- 15 signs you need to change your cell phone;
- 10 tips to do well when getting your first job.
Step by step:
- Assemble X interesting facts about a topic;
- Choose the animated GIFs that represent each one;
- Send it by email or put it in a googledocs.
Tools used:
- Email;
- Google drive;
- gif;
- How to make gifs:
- http://gizmodo.com/5941436/how-to-make-a-gif-in-five-easy-steps
- http://gifmaker.me
- http://makeagif.com/
- Different gif fonts:
- http://giphy.com
- http://gifbin.com/
2 – Calculator
It is an Excel file with ready-made formulas, which the user will be able to benefit from to have a clear and mathematical idea of their solution.
When to use it: Interesting to show expenses and/or make a market perspective. It is also useful for those who have a practical calculation or an easily measurable pay off.
Examples:
- Spreadsheet to control your personal expenses;
- Light Savings Calculator: How much would you save by replacing your light bulbs with LEDs;
Step by step:
- Assemble the information in a spreadsheet;
- Organize the formulas in an Excel and/or Google Drive ;
- Separate the parts that can be changed and the fixed areas;
- Create a tab teaching how to use it.
Tools used:
- Excel or Google Sheets.
3 – Useful tools and websites list worksheet
A collection of websites, apps and/or blogs that will be interesting to your persona.
When to use: It’s easy to assemble content. They are well accepted when your persona is going through a strategic and/or private moment in life and needs help with copy writer.
Examples:
- Around the world on 80 sites: spreadsheet with everything you need for your trip;
- 50 websites every bride needs to follow.
Step by step:
- Make a compilation of websites, tools, blog, apps, events, festivals, personalities in the area, Facebook groups;
- Separate the categories;
- Search for more information;
- Look for other lists to complement yours;
- Prepare a description of the links;
- Add a bonus;
- Adjust the colors and columns of the worksheet;
- Create a how-to tab.
Tools used:
- Excel or Google Sheets
- Google Drive
Tip: Try to think of fun names and encourage people to keep editing the spreadsheet itself so it becomes more and more complete.
4 – Analysis of a segment
A survey or the data your company has collected about the industry.
When to use it: For companies that have a significant amount of information about a segment to offer.
Examples:
- Main difficulties in managing people: Latin America 2020 edition;
- Overview of how the hotel industry dealt with the crisis in 2020;
- SME Panorama: the impacts of Covid-19 and the steps for recovery .
Step by step:
- Separate categories and information;
- Look for the main patterns;
- Separate by sector;
- Organize results in slides with charts and/or infographics;
- Save as a PDF and make it available as an industry-specific analysis.
Tools used:
- Word or Google Docs;
- You can also add infographics.