It is frustrating to your website visitors to experience a slow-loading site. If it takes longer than three seconds, expect your visitors to leave your site immediately. This poor audience experience will affect your website rank in the long run.
There are several reasons why your website loads slowly, but let’s narrow down the possible reasons into the 5 common ones:
Several Plugins Installed
Sometimes we are too overwhelmed on website development that we are unaware of the number of plugins we have installed. Even though these plugins or addons are a great help in backend building and providing necessary features, they may still harm your website loading performance.
An excessive number of plugins can slow down the loading time and result in a poor experience for your users. If you suspect that your plugins are slowing your website, remove unnecessary ones.
It is a common reason for websites to load slowly because of the visual content it holds. Heavy images or file has to be loaded. If your images are unnecessarily large, it can drain your load speed.
This case is easy to manage; you only have to optimize the image size to lossless images. Using this image format reduces the image size without affecting its quality. Only use small image sizes to boost your website speed and performance.
Shared Host Server
Your hosting server has an impact on your website performance. If you are on a shared host server, your site speed may be affected due to the other websites you share with the server.
If you are experiencing some performance and speed problems and your hunch is the host server, it is better to move to a dedicated server. Do research on which hosting server platform brings the best results.
Overwhelming Website Traffic
We always want our website for business to receive traffic, but overwhelming site visits may cause your website to crash. If your website is overwhelmed with website traffic, it has simply outgrown your previous build-up.
In this case, you have to increase your bandwidth and improve the underlying infrastructure of your website. You have to move to an upgraded hosting service to match your website traffic.
Excessive Social Media Scripts
Social media scripts are quite helpful for websites in content marketing. However, too much of the social media scripts may harm your website’s performance. You do not have to include each of your web pages. Adding 1 to 2 scripts is enough for your websites to be shared by the users on social media.
Always think twice before adding any social media scripts to your webpage.
Now that you have learned why your website loads slowly, it is now the right time to improve your website page speed to attract more target audiences. A fast-loading website only takes less than 3 seconds. If you lack the idea or ability to optimize your website speed and performance, partner with a reliable digital marketing agency to help you have unique solutions in enhancing your website’s flexibility and scalability.