Digital marketing is not for the faint of heart. Once you feel like you’ve just gotten your footing in one regard, you realize there is even more to it that you have yet to learn or implement, not to mention all of the other facets of digital marketing that come with maintaining an eCommerce store.
But the fact of the matter is, if you want your Shopify-based online store to be competitive with other eCommerce businesses, you will have to either become a Shopify SEO expert, or bring in a Shopify SEO agency to help.
As any small business owner would know very well, keeping the ship afloat is more than a fulltime job. It takes over much of your days and requires you to stretch some skills you did not even realize you had. With such a full plate of various responsibilities, it is incredibly important that you know when to take on a new task, and when you should delegate that responsibility to somehow better equipped to handle it well.
In many scenarios, that means signing on to a Shopify SEO agency to help your online store’s website. An agency with a skilled team can help you take your Shopify website’s potential to its limits and provide quantifiable results to show for it. Here are some of the best Shopify SEO services an agency can provide for you.
A Complete SEO Audit
Before you even get into all of the nitty gritty details in creating SEO strategies for your store’s online presence, you have to take a long, hard look at where you are currently. And if you have not seen certain issues yet, you will likely not see them until someone else comes along and points them out to you.
Consultants at a Shopify SEO agency come in with a fresh set of eyes and are trained to fully assess the state of an online business to see where things are going well, and how things could be improved. You need those trained experts to really see where your online store is and where it could go, before you can get anything going.
Comprehensive Keyword Research
An important aspect of digital marketing is in keyword research, which involves researching all of the terms that potential customers might use in order to find a company like yours online. Think of the things you type into a search engine while browsing online. These keywords could relate to the types of products or services you offer, the type of business it is, or any sort of subject mentioned on your website.
A Shopify SEO agency will take on the responsibility of researching keywords that you should or should not use, in order to help improve the content you have on your website. You can integrate these keywords seamlessly into your web copy, online ads, and blogs to help people find your store more easily. This can become a time consuming process and you may not have all the right tools to figure things out on your own, but that is where a digital marketing team can help.
All things considered, an agency full of talented SEO consultants can take your online business to great lengths, resulting in more organic traffic and better conversion rates, which ultimately mean more customers and sales. Hiring a Shopify SEO agency to help is an investment in digital marketing that can potentially come with great rewards in the long-run.
As for finding a strong agency well-versed with Shopify as an eCommerce platform, we can recommend you check out 1DigitalAgency.com and see all of the services they offer. Their team is knowledgeable and experienced with search engine optimization across eCommerce platforms, so they should be able to work with you to see results.