We can assume our websites as our biggest aspirations as business people, but what’s the dream? Why are we so ambitious to revamp our older website or obtain a professional one from a website expert? Well, it’s about attracting more customers to your online business and making them your permanent clients for life. These websites are platforms that help you transform your conformist business into a compelling brand.
On top of that, the features make your website magical – or mess it up disastrously. So, it’s better to understand how your business works; read the cores and corners of it. Since ecommerce website development isn’t a piece of cake, hiring a specialist is our best advice to you. Besides, applying elements and plugins to a website is like cutting wires in a bomb to stop the detonation. Adding feasible features to your website is necessary if you wish to save it from “desolation” destructiveness.
Adding appealing elements to your website is like inviting users with a heartwarming gesture. It shows that you care for them and want them to enjoy their time on the platform. Besides, your website brings more profit than a traditional shop down the street. Hence, make it more representable, and above all – add expressive elements to impress them. Below are some practical features to add to your website to increase organic traffic:
1. Excellent SEO Optimization
Search Engine Optimization is vital to help your website reach Google’s first page. In this way, you’ll have a higher chance of attracting potential clients. If you wish Google and other search engines to crawl and index your site, SEO is the best way. Site optimization comes in second place after an eye-catching eCommerce website design. Therefore, conduct keyword research to find relevant keywords for your business.
Furthermore, determine which keywords customers use to find the particular product they’re searching for. You can also infuse generic, mid-sized, and long-tail keywords in your web content, captions, blogs, etc. Make sure you use the latest SEO trends and technologies to easily get your website rank on the SERP pages.
2. Implement Call to Actions
Ensure you add CTAs (call to action) on your website if you want higher clicks for your website. These attention-grabbing implementations are directly proportional to PPC ads (pay-per-click). “Here’s what you need to know,” “Flat-50% Discounts,” “Shop Now,” and “Congratulations, you’ve won a promo code coupon” are a few arresting CTA buttons.
Never make your call-to-action clicks complicated by adding complex terms in it. Use easy words and make them concise to make them understandable at a glance. Do not forget to add pop-up windows to grab users’ attention as they’re about to leave a website without taking action.
3. Add serviceable features
Some people are not fond of chitchats on the phone nor emails entailing to-and-fro message rejoinders. Thus, it’s better that you add self-service features that work with the press of a button. Implement different service switches to help users perform specific tasks. “Press here to buy,” “Click to get your application form,” and “Get an appointment” are a few examples. Also, these quick workable buttons help you and your employees save time, which is money itself symbolically. And why not so, since it takes off the workload pressure significantly.
4. Embed social sharing buttons
Nothing feels better than reaching the official pages of brands and businesses on social media. Besides, nothing weighs genuine and sound unless it’s not present on Facebook, Instagram, Twitter, etc. So, make sure you add clickable social media platform labels on your website.
You can also ask site users to like your Facebook page or follow your brand on Instagram to get regular updates. Remember, the website’s organic traffic and social media population following you are the same. You cannot impress website visitors if you don’t have a substantial fan base on social media and vice versa.
5. Stick to the business fundamentals
You’d be shocked to know that many websites fail to deliver the helpful information that most clients seek. For instance, the business address, a map, how-to-do/use instructions, business phone numbers, work hours, etc. Therefore, ensure they’re visible towards the top of the home page. Otherwise, add it to any other place on your website, but make sure these business details are noticeable to the eyes.
Also, double-check that the information on your business listings is accurate. If it’s not, you’ll be missing a lot of customers and, sadly, business reliability. Besides, having erroneous or wrong business information can also hurt your Google rankings. You’d be surprised to know that search engines only prioritize indexing and crawling for websites that contain accurate information.
6. Envisage your website artistically
Eye-catching artwork and high-quality pictures add to your site’s face. It makes your website look like a human and revamps your on-site brand personas. They look like genuine buyers all of a sudden if your website is visually appealing. For instance, you can add captivating photos of scenery, traditional houses, hilltops, and rivers if you run a travel and tour agency. We hope you’re getting the point.
Remember, we live in an era where visuals announce a great deal of a website’s authenticity. No one is interested in ant-infected words that take up so much space but give a little to galvanize our imaginations. But on the other hand, images and other attractive art beholds our wildest dreams to reality, i.e., help us visualize better.
7. Enhance user experience
Nothing feels better for your website than its ability to make the visitors happy. Yes, you heard it right. If people who tend to land on your internet site swayed every time on the first step, you’re the winner. Therefore, add easy-to-use features, a navigation bar in the pecking order, and other intuitive features. Last but not least, humanize your website with looks, feels, and expressions to let it connect emotionally with users. If the user interface is vibrant, civil, and likable, no one will stop you from achieving an excellent UX design.
8. Regular updates
Be consistent with your website when it comes to adding up-to-the-minute flairs and features to it. Make sure your website is representable: days, weeks, months, and years. Ensure to add uniqueness to it by adding striking elements and other fascinating features. On top of that, infuse the latest technologies to keep it going with the driving force for the irregular seasonal shifts. Good luck!
Take heed: websites are useless if they do not contain exciting looks and features. Therefore, address these key components to help you keep a good flow of site traffic and healthy incomes. The above captions are enough to guide you through the process, but an internet search will burgeon it to the next level. Also, do not forget to follow your business minds and creative guts.