Digital Marketing is a communication process using interactive platforms such as the internet, social media, mobile, e-commerce, and e-bulletin to create, define and implement the company’s digital communication strategy and communication plan.
Here are the most used digital marketing channels:
Website & Mobile Application
The website forms the basis of digital marketing. The website is an indispensable digital marketing channel as it provides a unique platform where you can share information about your products, services, brand, ideas, career and hobbies.
The website is your store or address in the digital world. Regardless of the size of your company, it will guide you to communicate with your customers, reach more potential customers, and even improve your business by examining your website data. The content you have uploaded to the website ensures that the potential customer’s users come across in search queries increase exponentially.
A business should invest the most in the website among the digital marketing channels and aim to improve the customer experience by constantly improving the website. Digital marketing activities should not be started before they fully satisfy user experience, technical metrics and other digital marketing tools.
It is the process of producing and disseminating value-adding content to reach your target audience, engaging them and leading them to achieve a goal.
Consumers’ resistance to sales-oriented content and the inadequacy of this content have led brands to attach more importance to their content marketing strategy. At the same time, with the developing internet technologies, the fact that consumers can access more details about the product, user comments and video content with a few clicks has increased the importance of content marketing.
Content marketing shouldn’t be about starting a blog or writing a few more pages about products. After determining our target audiences based on marketing communication, how can we interact with these target audiences, and how can we attract the attention of the target audience? It consists of all the text, video, sound recordings, visual graphics, etc., content that you will produce in response to your questions.
Content marketing may seem easy and just a regular thing to do. However, it is the full suite of tasks. The wisest thing to do is to consider a professional digital marketing agency like Brand Reshape to acquire content marketing services.
Search Engine Optimization
SEO is the process of obtaining free, organic, or natural traffic by popping up users’ queries in search engines.
The working logic of search engines such as Google, Bing, and Yahoo, saves content such as text, images, and videos on the internet at certain intervals. When users make search queries, they try to bring them the most compatible, top-quality content. Since the revenue models are the ad impressions in these results, their technology and algorithms have evolved daily to give better results.
Search engine algorithms decide whether content will receive more impressions than other content in search queries. These algorithms evaluate content with tens or even hundreds of evaluation criteria. SEO specialists analyze many criteria, such as search engine behavior, top-ranked content, and competitors, and ensure that more compatible content is created.
Social Media Advertisement
Social media advertising (SMA) uses social media platforms to promote your brand, attract visitors to your website, increase sales, and reach potential customers.
Social media platforms are a great advertising medium because they analyze user demographics and behaviors well. Some frequently used social media advertising channels:
- Major social media advertising platforms (favorites)
- Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat.
Social Media Marketing
Social media marketing is reaching your audience through social media channels, establishing connections and increasing interaction, and producing content suitable for the medium without deviating from the brand line.
Social Media channels are very effective, as we are all aware. It has led to the birth of many new brands, and the brand perception of many companies that use it effectively has increased considerably, and their sales have increased in direct proportion.
While social media advertising deals with performance-oriented advertisements, social media communication (marketing) is completely concerned with communication.