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Audience Generation and Segmentation: 4 Important Postulates for Demand Generation

Ensuring that your leads are qualified and aptly segmented is the key to a successful demand generation campaign. If your target audience is unaware of the problems for which you are offering solutions, making them aware is the prerequisite. This needs to be followed...

Top Advantages of Outsourcing Database Management

Databases have emerged as the most significant assets for businesses today. However, ensuring the integrity of your databases in terms of accuracy, validation, security, and viability is of utmost importance. More importantly, not all businesses have the wherewithal for in-house database management Here’s a look...