I have a background in both blogging and in eCommerce. In some areas, there is a lot of common ground between them. When I got serious about publishing and selling online, I learned a lot about digital marketing.
My takeaway is clear: If you hire...
What a lot of eCommerce business owners, managers, and administrators don’t understand is that not every line item should be seen as an expense that by right should be minimized. There are some sorts of relationships that should be fostered.
Case in point: a relationship...
The fields of marketing and sales have advanced greatly in recent times. With the shift to online retail, businesses now have a permanent platform from which to monitor, modify, and enhance their offerings in order to better serve their consumers.
When it comes to eCommerce...
Search engine optimization, also known as SEO, and all of its constituent components, like eCommerce SEO, local SEO, and lead generation SEO, comprise an elusive beast that has been the shifting bane of digital marketing since time immemorial.
It’s been observed that if you ask...
It’s not exactly a secret that site speed is an important ranking signal, although not all SEO experts are in agreement over just how much it matters.
Nonetheless, it is an area of concern, especially since the vast majority of online shoppers will scoot right...
For your Shopify online store to rank higher on Google and other search engines, convert visitors, and bring in revenue, you need Shopify SEO services.
Search Engine Optimization is the most sustainable eCommerce marketing technique that brings the highest ROI. Without SEO, a start-up eCommerce...