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Things You Need To Know About POSM

As previously stated, the ease of availability of an FMCG company’s products is its primary sales driver. These products reach the companies target consumers through various distribution channels. To ensure things run smoothly, the company needs a proper distributor management system. Technology can provide the management with real-time data on market availability and demand. FMCG companies need an efficient distributor and consumer management system to forecast consumer demand accurately and regularly, and tie up with top FMCG distributors in India.

In a competitive market, the efficiency of your distribution network can be the deciding factor between failure and success. FMCG companies need an efficient distributor and consumer management system to forecast consumer demand accurately and regularly cross-check that against inventories held by distributors. The distributor and consumer management system and sales network of a FMCG company is an intricate web of I and you. The manufacturers need to ensure that their products reach the right consumers at the right time and place in order to maintain vigorous sales. The efficient distributor management system provided by technology helps these companies keep track of sales and distribution channels, thereby ensuring that all target consumers are reached.

For businesses operating in the FMCG industry, getting their products into the right hands is of utmost importance. To ensure smooth distribution and sales across the country, FMCG companies need a distributor and consumer management system. The software built for this purpose not only provides real-time data on supply and demand situations but also forecasts consumer demand accurately and regularly checks that against inventories held by distributors.

Point of sale meaning are articles and stuffs which are used by brands to convey their messages or information to the customers at the point of sale. It is usually adopted by the ‘Below the Line’ or BTL marketing campaigns. Point of Sale Materials is the key part of a BTL (below-the-line) marketing strategy and helps brands to enable their sales pitch at the place where a customer decides whether to buy or not. The Point of Purchase can be anything that the customer interacts with during their purchase decision making process, for instance, shelves and shelves full of different varieties. The point where the sale is made is called a Point of Sale. In this case, it is the cash counter at a retail store or supermarket. If a brand uses POSM in display or promotional purposes, it is usually referred to as POPM (Point of Purchase Materials).

This Point of Sale Materials are material (or advertising materials as you mentioned) that is used by brands to convey their message or communicate information to the consumers at the point of sale. It is usually adopted by the ‘Below the Line’ or BTL marketing campaigns. BTL marketing focuses and targets a specific segment of people- for instance, dropping leaflets in a particular area or putting up a banner at the bus stop.

POSM is an abbreviation for Point of Sale Materials. The term refers to the advertisements that are displayed at the point of sale. It is usually adopted by BTL marketing campaigns and is used by brands from time to time to convey their message or communicate information to customers at the point of sale.

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