Searching for an eCommerce SEO company online is unique in one very specific way. In this instance, you can actually evaluate the prospective efficacy of the client without ever signing up for service.
Allow for a short elaboration. When you go to purchase anything online, there’s always a bit of a gamble. With AR and VR, that has changed somewhat, but whenever you want to buy something online you’re not quite sure what you’re in for before you get it.
Digital marketing is like that, too. For instance, when you sign up for PPC or content marketing, you don’t know what you’re getting into, what sorts of quality the company’s content creators can drum up, or how their analysts will target and run an SEO campaign.
But with an eCommerce SEO company, that script is flipped on its head. While you can’t see ahead of time what sorts of efforts they will produce for your company, you will be able to see what sorts of results, objectively, the company is capable of producing.
Take, for instance, a quick Google search for “eCommerce SEO company.” What comes up? There are top organic listings for every conceivable keyword and search query out there. Whatever ranks best, has the best SEO.
That is, the eCommerce SEO company that ranks organically for “eCommerce SEO company,” is doing at least something right. Unlike pay-per-click ads, those organic listings can’t be bought or swayed (at least not in any ways that the top minds in digital marketing know about or will divulge), which means that they “know how to SEO.”
It doesn’t have to be “eCommerce SEO company.” There are a million and one other search queries you can use to investigate the capabilities and skills of an agency. You can search for “eCommerce SEO services,” “eCommerce SEO agency,” “digital marketing agency,” or just “search engine optimization services for eCommerce businesses.”
The more terms an agency ranks for organically, the better.
Now, to be clear, this test will not guarantee that the same company will be able to produce results for your organization. Each industry is unique and faces an equally unique competitive landscape.
However, the same principles that the company would have applied to rank for their own target keywords can be applied to their client’s campaigns. There is a chance, which is better than good, that if they know how to produce their own organic rankings, they can do the same for your online store.
It’s better than gambling on eCommerce SEO “experts” who are invisible to potential customers because they don’t show up in the search results!
One More Trick for Finding an eCommerce SEO Company
A common bit of advice about marketing strategies for eCommerce stores is to look for an agency that offers SEO packages tailored specifically to that industry.
You can apply the same test described above to finding an eCommerce SEO company that specializes in serving your niche.
Let’s say your eCommerce site serves customers in the fashion industry. Look for something along the lines of “SEO for the fashion industry,” or “fashion industry SEO” and see what comes up.
Those are the agencies you’ll want to go with to boost long-term ranking, conversion rates, and sales.
Also, opt for an eCommerce SEO company that has special skills with a wide range of eCommerce platforms and offers supporting services, like web design and development.
Save yourself some time and effort and start with 1DigitalⓇ Agency (1DigitalAgency.com). They’ll pass this test and you can see on their website that they offer specialized SEO services in a wide range of industries.
Check out their website to learn more or get in touch with them at 888-982-8269.