When you’re a restaurant owner, your focus is on the food. You’re thinking about how to make it taste the best, how to give it the right presentation to wow your customers, and what your social media strategy is going to be in order to build upon its popularity.
You’ve got a lot on your mind!
What are you doing with all of the photos you’re taking behind the scenes to prepare for each meal?
With the growth of the restaurant business, competition is also increasing. If you want to stay on top, you have to be attractive. Taking attractive pictures of your dishes is one of the most important ways to do that.
82% of people base their product purchases on the quality of their photos, so it’s no wonder why professional photographers are becoming such an integral part of any restaurant’s marketing campaign.
Why should you hire a food photographer in Singapore?
Hiring a Singapore food photographer for your F&B branding can help you in many ways. Below are some of the great benefits of hiring a professional photographer:
Food photography is no easy task, with a number of factors — from the plate to the lighting — that must be taken into account during the creation of a perfect image.
While taking photos of food is a science, there’s an art to doing it well.
Professional food photographers know the tricks of the trade when it comes to capturing the beauty of food. They strike a balance between culinary aptitude and artistry, using tricks like finding the most flattering angle, light, and framing to create mouth-watering images that catch the attention of hungry viewers.
Food photography is the hardest type of photography because it’s not just about capturing light — it’s also about telling stories. It’s about creating an image that makes you want to dive into your phone and order whatever you’re looking at, even if that food doesn’t exist.
Good food photography is about more than just taking a pretty picture. The lighting, the angles, and even what is in the frame all play into whether the image will draw readers in or simply look amateurish.
A food photographer will be able to pose and frame a photo to create an enticing image for their readers. Also, they have experience with the tools necessary for editing and publishing.
A professional photographer is so much more than just a person with a camera. True, it’s necessary for them to have a camera to do their job, but they are also artists who capture moments in time — preserving memories that would be otherwise forgotten.
One of the things that make photographers so special is their editing skills; they take photos, adjust the color and lighting, and manipulate them into masterpieces that would make Michelangelo blush.
The right photography is the key to any successful marketing campaign. You may have the best taste, location, and vision, but without high-quality photos that truly capture your brand, your impact will be severely limited. Professional photographers specialize in finding images that not only accurately show a product or service, but also tell the stories to the audience.
So, for the storyteller images for your restaurant branding, you must hire only professional photographers.
#5 Social media enhancement
You’ve probably heard that we eat first with our eyes. The same rule applies to professional food photography: it’s a fundamental part of F&B branding. Food bloggers, chefs, and food companies are making waves across social media using visually appealing posts.
Since food images are the main reason why customers decide to choose one brand over another, it’s vital to make them look as appetizing and delicious as possible.
Good photographers will always bring out the natural beauty of your dishes with professional equipment while working closely with your graphic designer to establish an equal brand presence across all media.